…is all about balance. It’s finding the line between information and impact; between dialing in and droning on; between staying on brand and taking a (calculated) risk.

My ability to strike a balance is one I’ve honed over the past decade in the industry. The pursuit of this career has led me to brief stints in Midtown Manhattan, an in-house role with 7-Eleven in Dallas, a full-service agency gig at Cheil in the same city, and now my current post, where I support several major brands as a member of Ogilvy in Denver, CO.

Experience spanning four agencies and 30+ brands has taught me the art of creative compartmentalization. The light bulb line that works for one of these names could cause tonal whiplash for another. Simultaneously juggling voices and attitudes across different projects—all while providing the proper energy that these distinct deliverables deserve—is a skill on which I hang my hat.

While my titles and responsibilities have changed, my desire to produce compelling creative hasn’t. And if the day ever comes where that fire starts to dwindle, may the winds of change slam my laptop shut and force me to focus on my homemade baked goods.

But until that day, let’s get to work.