Ari Schnitzer

Words With friends 2: wordplay

Print, Digital

Within the game itself, the larger the word played by the user, the more points the user earns.

This campaign plays off of this pursuit of words and raises awareness of the game in a witty, competitive manner.

Words with friends 2 keyboard

The WWF2 Keyboard brings the fun of Words With Friends 2 to Apple’s iMessage.

Anyone with the proper versions of iOS on any iPhone, iPad, and Mac can download this keyboard extension, which is designed to imitate certain facets of the game, including the distinct yellow-and-brown letter tiles and the point value in the bottom right corner of all submitted words. 

Concept, copy & art direction: ari schnitzer