SAMSUNG: samsung live
Web, Social
Samsung Live is an e-commerce show streaming live on Samsung.com, along with a few of the brand’s social platforms. Produced in studio at Cheil’s Dallas office, the show delivered exclusive deals, product demos and key features for Samsung’s marquee mobile devices, including the Galaxy Z Fold4, Z Flip4, Watch5 Series and more.
Tactful scriptwriting, integration of new segments and collaborative improvisation with show hosts created the moments of whimsy and humor pivotal to sustaining success. The reel below highlights some of these moments while capturing the very essence of Samsung Live.
